WARMUPS
Promotions
New Media
CSTV Expands Onto Internet
On Campus
Hooters Sponsorship Sparks Debate
Sports Medicine
Women's Lacrosse Dons Eyegear
Leadership
Surviving a Shut-Down Scare
On the Sidelines
AEDs In Action
New Sports
Pedaling Pays
Hiring Coaches
BCA To Issue Report Cards
High School News
Coping with Cuts
Q&A
Q&A with Marshall Hamilton
Leesville Road High School, N.C
GAMEPLANS
Risk Management
On Alert
Most schools have updated their overall emergency protocols since Sept. 11. Does your athletic department have its own Emergency Athletic Action Plan?
Communication
Behind the Screens
New technology offers many new and exciting ways to communicate. But you must know when to use what form--and when to come out from behind the screen.
FEATURE ARTICLES
Reform and Restructuring
This fall, in the name of academic reform, Vanderbilt University Chancellor Gordon Gee restructured his school's athletic department, leaving Athletic Director Todd Turner out of its daily operations. In this interview, Turner discusses the evolving nature of presidential politics at the NCAA Division I level—and why he and the Commodores' top brass parted ways.
Sports Medicine
A Second Opinion
Selecting and supervising team physicians is not as straightforward as it once was. Opinions vary on everything from what the doctor's background should be to who should oversee the MD.
Progressive Programs
Better Banquets
From backyard barbecues to black tie affairs, many athletic departments are reinventing their seasonal sports banquets.
Cover Story
Change in the Air
Today's cheerleaders jump higher, run faster, and want to be called athletes. In response, many athletic directors are rethinking how they manage this activity.
Leadership
Taking Time Out
Today's athletic director must be an efficient manager and an effective leader. The trick is doing both at the same time.
New Media
Catching the Future
New media technology may revolutionize how fans watch sports. Will it be a challenge or an opportunity for your athletic department?
DIRECTING ATHLETICS
Reform and Restructuring
This fall, in the name of academic reform, Vanderbilt University Chancellor Gordon Gee restructured his school's athletic department, leaving Athletic Director Todd Turner out of its daily operations. In this interview, Turner discusses the evolving nature of presidential politics at the NCAA Division I level—and why he and the Commodores' top brass parted ways.
DIRECTING ATHLETICS
Question of the Day
How do you get to know your student-athletes?
DIRECTING ATHLETICS
Cover Story
Reform & Restructuring
This fall, in the name of academic reform, Vanderbilt University Chancellor Gordon Gee restructured his school's athletic department, leaving Athletic Director Todd Turner out of its daily operations. In this interview, Turner discusses the evolving nature of presidential politics at the NCAA Division I level--and why he and the Commodores top brass parted ways.
DIRECTING ATHLETICS
Sales & Marketing
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Ready for a Handoff?
More and more athletic departments are hiring outside firms to sell their advertising and sponsorships. Here's a look at the pros and cons of handing off this revenue source.