Chaparral High School

Keeping athletes safe and coaches free from liability requires a preseason, in-season, and offseason plan.

Most administrators and coaches recognize the importance of writing down their goals. But have you ever considered asking your athletes to do the same?

The newest ideas in boosting ticket sales include e-mail marketing, rewarding season ticket holders, facilitating group sales, and catering to the hometown crowd.

In hiring new coaches, the interview process is kep. This article provides advice from 10 different athletic directors on how to upgrade your interviewing strategies.

Rivalries are one of the most powerful aspects of athletics. But they can also get out of hand. Athletic directors at all levels are examining how they promote rivalries—as well as how to create new ones.

When a coach is interested in becoming an administrator, what is the athletic director's role in the process? Here are some concrete ways to mentor them through the transition.