WARMUPS
On Campus
Progressive Programs
Wheels on the Track
Academic Reform
New Scores, More Debate
Rules Changes
Moving Back
Adding Sports
Lax in the City
High School News
Public vs. Private
Marketing
Starting a Rally
Outreach
A Healthy Message
It's a quiet afternoon in an elementary school in North Dakota, and a third grade class is watching a video. A pineapple sails across the screen into the waiting hands of a North Dakota State University wide receiver, who turns to the camera with a quick message about why he loves to eat his fruits and vegetables. On the wall of the classroom is a poster featuring images of NDSU athletes in uniform, each holding a healthy food. In the students' books are bookmarks with a similar theme.
Q&A
GAMEPLANS
Leadership
Ready for Summer?
The summer months are a perfect time to do the things you can't fit in during the year—including taking a break from it all.
Marketing
Card-Carrying Patriots
Before George Mason University became a household name this spring, it was building a fan base through a loyalty marketing program.
FEATURE ARTICLES
Cover Story
Talking Title IX
From spending to no-cut policies to adding sports, issues in Title IX continue to evolve. In this article, we look at the most recent court cases and new ideas.
Student-Athlete Welfare
Higher Expectations
Many high schools and state organizations are currently updating their academic minimum requirements for athletics, trying to find the right formula to encourage but not discourage today's student-athlete.
Marketing
Fun & Friendly
A look at what happens when six collegiate athletic marketing departments let their imaginations go wild.
Progressive Programs
No Safe Bet
A card game here, a friendly bet there. If you think it can't lead to sports wagering, think again.
Coaching
One Practice at a Time
Successful teams are built one practice at a time. And successful practices are built on focused players. Here's how to make it happen.
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