Athletic Management
20.05 August/September 2008
WARMUPS
Facilities
Football
Friday Night Fights
NCAA Division III
No Split. Now What?
New Media
Name That Mascot
High School News
Signs of the Times
Academic Reform
Making Progress
Sportsmanship
Shirts vs. Skins
Leadership
Writing His Own
Q&A
Q&A with Chris Massaro
Middle Tennessee State University
GAMEPLANS
Work-Life Balance
The Ride of Life
For this author, keeping work and personal life in balance comes from a guiding philosophy, communication, and some creative scheduling.
Risk Management
Who's Watching Warmups?
Injuries don't only occur when the game clock is running, which is why every athletic department must have a plan for supervising its teams' warmups.
FEATURE ARTICLES
Fundraising
In the Right Direction
Is your booster club functioning to its full potential? Making sure it follows clear guidelines and well-written policies will get everyone headed toward success.
Marketing
Up Close & Personal
When it comes to marketing college football today, the most successful strategies connect the team with its fans. Throw in some YouTube, reality TV, and special slogans, and you've got a winner.
Game Management
Seeing Stripes
It's easy to not notice the officials who are the heroes behind every athletic contest. But if we don't take a closer look, they may become an endangered species.
Leadership
Behind Every Great Coach
... is a supportive and motivational athletic director. Rethinking your coaching evaluations can help you become that supervisor.
Cover Story
Turning the Corner
When negative events put a cloud over your athletic department, you can hide in a huddle or look downfield for a clear path. The six schools in this article each found a creative way to turn a crisis into a positive.
SCOUTING REPORT
Discussing Synthetic Turf and Athlete Safety
In early 2008, a few older synthetic turf fields in New Jersey made alarming headlines when they were found to contain high levels of lead. This prompted many athletic administrators, parents, and coaches to wonder about the safety of their own local fields. Synthetic turf manufacturers are committed to providing a safe product and correcting misinformation about the lead issue, and they are now working hard to reassure consumers that the situation in New Jersey does not represent an industry-wide problem. Athletic Management asked several leading turf companies to respond to the recent news stories, and to explain the steps they follow to ensure the safety of every athlete who competes on a synthetic turf field.