Jenison (Mich.) High School
GamePlan: Finances
The words "financial audit" need not strike fear in your heart. Here's how to get your ducks in a row before a review happens.
GamePlan: Leadership
What are the secrets to becoming a respected member of a conference of national committee? A veteran tells all.
Leadership
A strong athletic department starts with a strong philosophy statement, which must be carefully constructed to support your policies and codes of conduct.
Management
As times change, so does every program's organizational structure. That's why it's critical to frequently review and reconfigure your hierarchy.
Marketing
What do you do when you are forced to change your logo? The best high schools turn it into a positive situation. And many are also trademarking their identity.
Coaching
If you're counting on team captains to make a difference on your squad, consider this concept: shared leadership.
Cover Story
Getting fans into the stands these days takes a strategic plan, understanding your target audiences, and creative sales tactics. Those who have upped their numbers provide advice.