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The University of Oklahoma is sending football recruits personalized Wheaties boxes.Read More...

At South Dakota State University, a new athletic complex includes a soy-based turf.Read More...

The Los Angeles Unified School District held a press conference to announce they want to stop bullying of LGBT athletes.Read More...

For athletic administrators and coaches, the pursuit of sportsmanship is often a never-ending quest--one that takes plenty of twists and turns throughout a game and a season. And for good reason, as nothing gives a team or athletic program a black eye like an episode of poor player, coach, or fan behavior. On the flip side, though, nothing shines quite like a coach, player, or fan base going above and beyond in honoring their opponent. Here are some recent stories from across the country spotlighting varying degrees of sportsmanship, including a debate over etiquette for honoring an injured player.

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Prior to the Clemson University men's basketball 2014 "Rock the 'John'" event which kicked off the 2014-15 season, Tigers' players and coaches had a little fun writing satirical thank you notes to strength coaches, fans in body paint, and referees while poking fun at elements of popular culture. Part of a pre-practice media event, they created a video copying a comedy segment made popular by Jimmy Fallon, host of "The Tonight Show."

Take a look.

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The October/November 2014 issue of Athletic Management includes feature articles on:
  • Getting fans to have fun while displaying great sportsmanship
  • Arizona State's new tactics for improving ticket sales
  • Athletic administrators lead proactive review of Title IX compliance
  • Teaching coaches decision-making skills
  • Six new Facilities of Innovation
  • Latest product news for baseball and softball facilities

Gameplan articles discuss:

  • Influential book on "must-read" list for athletic directors
  • Diagramming a plan for balancing the roles of administrator and leader

Our upfront Warmup articles cover:

  • Rules changes on deregulated feeding
  • One athletic director for two schools
  • Indiana alters girls' basketball season to spotlight tournament
  • High school mountain biking takes off
  • Univ. of Wisconsin-Whitewater hits Division III trifecta

And read our Q&A with: Roy Turner, Ashley High School, N.C.


This issue will be available for online viewing October 27th.

BOOKS & DVDSSee the Store...


Parent's Guide to Sports Concussions

The world is starting to understand that a concussion is an extremely serious injury with potential long-term ramifications. But there is still much work to be done when it comes to parents, coaches, athletic trainers, physicians, teachers, and the athletes themselves all being on the same page. We've created this comprehensive guide on sports concussions specifically for athletes' parents.

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