Watch a larger version of the video at: "View Blog".

Created by students and produced by the Boston College athletics department in collaboration with school's Center for Student Formation, a new video encourages improved sportsmanship at on-campus athletic events. The video is part of a larger social media campaign addressing the topic of fan behavior.

"We want to look at how we can get students involved with tackling some of the challenges that we face relative to sportsmanship overall," Associate Athletics Director for External Relations James Di Loreto told the Boston College Chronicle. "It's not just a BC issue, it's a universal challenge. We want to get students engaged in helping us plan the creative part of this. We are going to invest in and support initiatives created by students and make a campaign around inspirational videos about what it means to be a BC student."

"The goal is for us to get creative and to have students get engaged in a competition to produce videos to highlight some of the things that happen on our campus," Di Loreto added, "and to improve some of the ways that folks sometimes act at games."

According to Di Loreto, student involvement is key to the program's success.

"Knowing that our target audience is students, we thought that having students putting the whole project together--with us advising and supporting them throughout--would be one of the better ways to make it successful," he said.

Twenty high school coaches from across the country have been selected 2011 National Coaches of the Year by the National Federation of State High School Associations (NFHS) Coaches Association. Go inside our blog to see the names of the 2010-11 winners.